Robert McGirr
Co-Founder and Partner
Robert McGirr, an industry veteran, was admitted to practice in 1978 and became one of the Victoria’s first Accredited Commercial Litigation Specialists in 1993.

Biography
Robert McGirr, an industry veteran, was admitted to practice in 1978 and became one of the Victoria’s first Accredited Commercial Litigation Specialists in 1993.
Rob has over 40 years’ experience in the legal industry as a Senior Partner responsible for commercial litigation and insurance legal teams. He has practiced throughout Australia and in New Zealand at both trial and appellate levels.
Rob practices substantially in commercial litigation, arbitration, equity, trade practices, contract disputes, corporate governance/directors duties/oppression actions, and has particular expertise in professional indemnity defence work.
A special interest in media and defamation matters led to his completion of a masters subject in the discipline, thereafter working in proceedings for high profile individuals as well as providing pre-publication advice for weekly Australian magazine “New Idea”.
For more than 30 years, Rob represented the sole insurer for solicitors in Victoria, the Legal Practitioners’ Liability Committee. This has involved acting on behalf of Victorian solicitors and the insurer in a variety of litigious matters in all jurisdictions.
Rob is highly regarded for his depth of expertise, integrity and tenacity, attributing much of his success to having a high attention to detail and thorough understanding of the facts and dynamics at play in a litigation matter.
After taking a sabbatical between late 2019 and early 2020, Rob partnered with former colleague Danielle Snell to create a new transformational way of providing legal services and to pursue his passion to help clients achieve commercial solutions. Rob splits his time between Melbourne and Brisbane, and is a member of the Noosa Lifesaving Club.
Rob sits on the Law Institute of Victoria’s Commercial Litigation Advisory Committee, and was formerly a member of the Litigation Lawyers Executive Committee, and the Alternative Dispute Resolution Committee.
Major Matters
Major Matters


Robert McGirr
CO-FOUNDER AND PARTNER
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"I was devastated when I learnt of a very serious defamatory publication made against me. I was so grateful to Danielle and the legal team who were able to obtain a pseudonym order in my favour so that I was able to advance defamation proceedings with anonymity."
Defamation
Plaintiff
I was devastated when I learnt of a very serious defamatory publication made against me.
I was concerned that bringing a Court proceeding would lead to widespread media reporting which would in turn repeat the allegations made against me and cause even more harm to my reputation because let’s face it – mud sticks.
I was so grateful to Danielle and the legal team who were able to obtain a pseudonym order in my favour so that I was able to advance defamation proceedings against the publishers with anonymity and be comforted that the defamatory content linked to my name would not be further spread.
I felt vindicated at the end of the matter and will always look back on the experience as a difficult one but knowing that issuing the court proceedings was what I had to do in order to achieve redress and restore my reputation.
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"When we were targeted by a vexatious and unfounded online attack, I turned to Robert, Danielle, and Elit for advice. As I am a lawyer myself, Elit’s ability to zone in so quickly on what was best for us really impressed me. "
Defamation
Lawyer and Business Owner
As a lawyer and business owner, I take our professional reputation seriously.
When we were targeted by a vexatious and unfounded online attack, I turned to Robert, Danielle, and Elit for advice. Their calm, clear, and strategic guidance was exactly what we needed. They quickly understood the key issues and provided practical options that prioritised our values and professional standing.
I was impressed with their ability to get across the key issues and provide real life practical advice during this critical time which really centred around us and what was best for our business.
As I am a lawyer myself, Elit’s ability to zone in so quickly on what was best for us really impressed me.
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"My business was sued for defamation. The Eit team were able to pinpoint the weaknesses in the other side’s case and were able to resolve the proceeding on very favourable terms for us."
CEO
Medical Industry
My business was sued for defamation and my insurance company appointed Aggie, Danielle, Robert and the Elit team to act in my defence of the proceeding.
I was astounded by the fact that the Eit team were able to pinpoint the weaknesses in the other side’s case and after bringing an interlocutory application on my behalf, they were able to resolve the proceeding on very favourable terms for us.
I felt informed and comforted throughout the process and am very grateful for the early result that was achieved.
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"I felt comforted and informed throughout the legal process and was happy with the early resolution of the case which achieved my ultimate objectives."
Director
ASX Listed Company
Danielle and team acted on behalf of myself and my fellow directors of an ASX listed company in the Supreme Court of Western Australia involving repeated attacks and defamatory content being posted about us on a forum website. The third party website operator was also joined to the proceeding.
Given the personal attacks made against me and my fellow directors, it was a difficult situation over an extended period and I felt comforted and informed throughout the legal process and was happy with the early resolution of the case which achieved my ultimate objectives to have the content removed and undertakings that no future defamatory content would be published by the person involved.
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"I found Danielle and Robert to be knowledgeable and responsive especially because there were tight deadlines. We ultimately succeeded on appeal and this was the result we were very much hoping for."
Appellant
Building Appeals Board
Danielle and Robert acted for our family in relation to the appeal lodged by us to the Building Appeals Board concerning a lift we sought to have installed in our property for my mother which was objected to by the Council.
I found Danielle and Robert to be knowledgeable and responsive especially because there were tight deadlines including for the provision of expert evidence and a number of technical matters to consider.
We ultimately succeeded on appeal and this was the result we were very much hoping for.
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"I was referred to Danielle as a leader in her field and it was evident from the initial phone call why she had garnered that reputation. I now recommended Danielle and team to my own clients who encounter defamatory attacks."
Defamation
Law Firm Owner
When my business and I were defamed and threatened online, I was incredibly distressed. Particularly because the publisher threatened to publish more defamatory material.
I was referred to Danielle as a leader in her field and it was evident from the initial phone call why she had garnered that reputation.
These matters are so time sensitive and was so grateful for how quickly Danielle and her team made time for me and wrote to the publisher in order to prevent any further damage to our reputation and have the defamatory material removed. Their ability to formulate an action plan so quickly and act upon it led to the publisher agreeing to remove and not publish any further defamatory material.
This was a huge relief to me, I now recommended Danielle and team to my own clients who encounter defamatory attacks as I know first hand they will be looked after and positive results can be achieved with the right strategy and Elit’s legal representation.